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Content Strategy vs. Content Marketing vs. Inbound Marketing

Published: August 31, 2015 // Author: David Moceri

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent…

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Content Strategy and the Dying Art of Execution

Published: August 31, 2015 // Author: David Moceri

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision…

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Coding a Simple Mobile Website in XHTML Basic

Published: August 31, 2015 // Author: David Moceri

This is part 2 of my guide on building a simple mobile version of a small business website. Part 1 covered that basic considerations you need to take into account…

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Change Your Content Based on Traffic Intent

Published: August 31, 2015 // Author: David Moceri

A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow…

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Catastrophic Canonicalization

Published: August 31, 2015 // Author: David Moceri

Since Google released the Canonical Tag in early 2009, we’ve heard a similar SEO horror story replay itself. It boils down to this: “I accidentally canonicalized my entire site to…

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Can the Yellow Pages Beat Google?

Published: August 31, 2015 // Author: David Moceri

After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old…

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Calling Bullshit on Social Media

Published: August 31, 2015 // Author: David Moceri

There are tools. There are people who use the tools. And then there are people who are tools. Know the difference. Ass-kissing will get you anywhere, but where is that,…

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Building a Simple Mobile Version of your Small Business Website

Published: August 31, 2015 // Author: David Moceri

After building a few mobile versions of websites for some clients I though I would share some insights. I tend to work with small businesses that operate in local areas…

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Building a Mobile Version of your Website with WordPress (CMS)

Published: August 31, 2015 // Author: David Moceri

This guide on creating a mobile version of your wordpress powered website is for sites that primarily use WP as a content management system (CMS) for static pages. If your…

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BlogWell: My First Experience At A Social Media Conference

Published: August 31, 2015 // Author: David Moceri

Yesterday was my first experience at a Social Media Event. For the last two years I’ve been hearing about Social Marketing meet-up groups, conferences and the like and never really…

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