Category – Mobile Marketing

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Mobile Users Prefer Browsers over Apps – eMarketer

Published: October 27, 2010 // Author: David Moceri

Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear…

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Mobile Ad Spending Up Nearly 80% in 2010 – eMarketer

Published: October 19, 2010 // Author: David Moceri

Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer.This year, US mobile ad spending will be up 79%…

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BeatCancer Aiming to Set World Record for Most Social Mentions

Published: October 19, 2010 // Author: David Moceri

Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for “Most Widespread Social Networking Message.” The record was set last year with 209,771…

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Groupon’s Founder on How to Get Super Rich

Published: October 19, 2010 // Author: David Moceri

Groupon founder and CEO Andrew Mason revealed his six tips for creating a successful startup, or in his words, “polishing your turds and getting super rich,” at YCombinator’s Startup School…

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Klout Now Measures Your Influence on Facebook

Published: October 15, 2010 // Author: David Moceri

Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook. Klout currently uses various…

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This Morning’s Top Stories in Social Media and Tech

Published: October 15, 2010 // Author: David Moceri

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes…

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How Much Are Social Media Shares Worth? [STUDY]

Published: October 15, 2010 // Author: David Moceri

Popular event ticketing site Eventbrite used its in-house social analytics tools to study the effects Facebook shares, tweets and other social sharing behaviors have on ticket purchases. Looking at data…

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Skype Gets Serious Facebook Integration

Published: October 15, 2010 // Author: David Moceri

Skype 5.0 for Windows has just been released with a slew of improvements and feature additions, most significant of which is the inclusion of a Facebook tab that allows users…

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Keep Your Tools Sharp To Avoid Personal Technical Debt

Published: October 15, 2010 // Author: David Moceri

One of the things that really struck me when I started working here at End Point was how all of my co-workers possessed surprisingly deep knowledge of just about every…

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SEO 2010 Trends and Strategies

Published: October 15, 2010 // Author: David Moceri

* Mobile browser search o Mobile search and ecommerce will be a large area of growth in 2010. o Google Webmaster Tools allows you to submit mobile sitemaps, which can…

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