Category – Pay-Per-Click PPC

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5 tips for Running an Instagram Campaign

Published: March 16, 2015 // Author: David Moceri

Running an Instagram campaign is a great way to drive fan engagement and create some user-generated content to promote your brand. With over 200 million active users per month and…

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Mobile Activities Rival PC for Smartphone Owners – eMarketer

Published: June 27, 2011 // Author: David Moceri

Video viewing, social networking become common smartphone activities. Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient via Mobile Activities Rival PC for…

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Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer

Published: June 21, 2011 // Author: David Moceri

Its great when Google has competition. We all win! Facebook becomes No. 3 ad-selling company in US. More than two-thirds of US online ad spending will go to just five…

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Search Behavior Shines Spotlight on Organic Results – eMarketer

Published: March 10, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Search Behavior Shines Spotlight…

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Have Click Rates Finally Stopped Declining? – eMarketer

Published: November 17, 2010 // Author: David Moceri

One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years. As many recognize the importance of other measures in determining the…

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BeatCancer Aiming to Set World Record for Most Social Mentions

Published: October 19, 2010 // Author: David Moceri

Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for “Most Widespread Social Networking Message.” The record was set last year with 209,771…

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Groupon’s Founder on How to Get Super Rich

Published: October 19, 2010 // Author: David Moceri

Groupon founder and CEO Andrew Mason revealed his six tips for creating a successful startup, or in his words, “polishing your turds and getting super rich,” at YCombinator’s Startup School…

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Klout Now Measures Your Influence on Facebook

Published: October 15, 2010 // Author: David Moceri

Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook. Klout currently uses various…

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This Morning’s Top Stories in Social Media and Tech

Published: October 15, 2010 // Author: David Moceri

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes…

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How Much Are Social Media Shares Worth? [STUDY]

Published: October 15, 2010 // Author: David Moceri

Popular event ticketing site Eventbrite used its in-house social analytics tools to study the effects Facebook shares, tweets and other social sharing behaviors have on ticket purchases. Looking at data…

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