Category – Press Releases

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A Holistic Approach to PPC

Published: October 13, 2010 // Author: David Moceri

Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach…

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On Branding, Blogging, and Link Ponds

Published: October 13, 2010 // Author: David Moceri

To those of you who are still wary of allowing your ideas and stories to traverse the web, this one’s especially for you. Today I’ll let you in on a…

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Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Published: October 13, 2010 // Author: David Moceri

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan…

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5 Facebook Fan-Acquisition Strategies

Published: October 13, 2010 // Author: David Moceri

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords…

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How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

Published: October 13, 2010 // Author: David Moceri

My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge,…

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Link Building through Social Media Monitoring

Published: October 13, 2010 // Author: David Moceri

So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing…

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Tangential Relevance and Link Building

Published: October 13, 2010 // Author: David Moceri

I feel like Tony Robbins using that term, but it’s one that I’ve really come to love, as it’s an idea that can be very useful in searching for quality…

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Video-Optimized Press Releases – Always a Great Idea

Published: October 13, 2010 // Author: David Moceri

If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media enhanced press releases? Have you…

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3 Things Link Building has Taught Me about Life & Vice Versa

Published: October 13, 2010 // Author: David Moceri

Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a simple concept; get people to…

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The Future Of Search Engines If Paid Search Is Given More Importance Than Organic Search

Published: October 13, 2010 // Author: David Moceri

The search industry thrives because of the search engines, the searchers(Users) and the people who work behind the content of every form of web resource which gets ranked on the…

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