Category – Social Media
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Parents of Young Children Prime for Social Marketing – eMarketer
Published: January 19, 2011 // Author: David Moceri
Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user…
Why Location Is About More than the Check-In – eMarketer
Published: January 12, 2011 // Author: David Moceri
The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet via Why Location Is About More than…
The Future of Social Shopping – eMarketer
Published: January 6, 2011 // Author: David Moceri
Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.Fueling this trend is web retailers’…
Younger and Younger, More Kids Are Online – eMarketer
Published: December 5, 2010 // Author: David Moceri
This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household. That means a lot of little eyes will be looking over her shoulder or under her elbow at the screen, taking in all the sights (and sites).
In 2011, eMarketer estimates there will be 20.2 million children under 11 going online at least once per month from …
Consumers Believe in Positive Word-of-Mouth – eMarketer
Published: December 3, 2010 // Author: David Moceri
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them�and have those messages widely disseminated�across social m via…
Leveraging Best Practices for Social Media – eMarketer
Published: November 24, 2010 // Author: David Moceri
Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx…
What Are the Benefits of Email-Social Media Integration? – eMarketer
Published: November 15, 2010 // Author: David Moceri
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email…
Fortune 500 Nearly Doubles Use of Twitter – eMarketer
Published: November 11, 2010 // Author: David Moceri
America’s biggest corporations have dramatically increased their participation in Twitter, according to “The Fortune 500 and Social Media,” a yearly report from the Center for Marketing Research at th via…
More Time Spent on Social Media than Email Worldwide – eMarketer
Published: November 4, 2010 // Author: David Moceri
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.The TNS “Digital Life”…
Social Media Increases Small-Business Exposure – eMarketer
Published: November 2, 2010 // Author: David Moceri
According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in…