Category – Social Media

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6 Ways to Dive In to Analytics & User Experience

Published: October 2, 2010 // Author: David Moceri

Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of…

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Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative

Published: October 2, 2010 // Author: David Moceri

Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor…

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Top 10 SEO Mistakes

Published: October 2, 2010 // Author: David Moceri

Every search engine optimisation (SEO) campaign is a double-edged sword. It’s like traveling in space: one wrong calculation here and one there and you can end up billions of light-years…

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Current Canonical Tag Support from Google, Yahoo, and Bing

Published: October 2, 2010 // Author: David Moceri

The use of canonical tags to help solve the issue of web pages with valid duplicate content is now very well known, thanks to the announcement made by Yahoo, Bing,…

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Companies Struggle to Keep Social Media Content On-Message – eMarketer

Published: October 1, 2010 // Author: David Moceri

Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility effor via Companies Struggle to Keep…

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22 Social Media Marketing Management Tools

Published: September 29, 2010 // Author: David Moceri

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past…

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5 Basic Tips for Video Optimization

Published: September 29, 2010 // Author: David Moceri

If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and…

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5 Instant Search Engines & the Mash-up

Published: September 29, 2010 // Author: David Moceri

Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety…

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B2B Online Marketing Trifecta: Content, Social Media & SEO

Published: September 29, 2010 // Author: David Moceri

B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle.  Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have…

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Recipe for Blogging Success at BlogWorld New Media Expo

Published: September 29, 2010 // Author: David Moceri

Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for…

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