How Well Is Social Media Fitting into the Marketing Mix? – eMarketer

Published: February 25, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via How Well Is Social…

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Young Men Lead Location-Based Service Adoption – eMarketer

Published: February 11, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Young Men Lead Location-Based…

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How to Combat Abandonment with Social Sign-On – eMarketer

Published: February 9, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via How to Combat Abandonment…

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Dramatic Difference in Approach to Social Media Metrics – eMarketer

Published: February 9, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Dramatic Difference in Approach…

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How Do Your Social Media Monitoring Efforts Stack Up? – eMarketer

Published: February 4, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via How Do Your Social…

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Where Are Social Media Marketers Seeing the Most Success? – eMarketer

Published: February 1, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Where Are Social Media…

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Parents of Young Children Prime for Social Marketing – eMarketer

Published: January 19, 2011 // Author: David Moceri

Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user…

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Why Location Is About More than the Check-In – eMarketer

Published: January 12, 2011 // Author: David Moceri

The check-in got a lot of press in 2010 although it was still an activity limited to early adopters, with the Pew Internet via Why Location Is About More than…

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The Future of Social Shopping – eMarketer

Published: January 6, 2011 // Author: David Moceri

Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.Fueling this trend is web retailers’…

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Consumers Believe in Positive Word-of-Mouth – eMarketer

Published: December 3, 2010 // Author: David Moceri

Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them�and have those messages widely disseminated�across social m via…

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