Category – Uncategorized
View all categories
2011 Trends: Future of Online Ad Buys – eMarketer
Published: December 1, 2010 // Author: David Moceri
Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.For…
2011 Trends: Census Highlights Demographic Shifts – eMarketer
Published: November 30, 2010 // Author: David Moceri
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.Hispanics via…
Bright Picture for US Online Holiday Sales – eMarketer
Published: November 17, 2010 // Author: David Moceri
eMarketer predicts US online holiday season sales, defined as all online sales in November and December, will build on a strong 2009 showing and rise a further 14.3% over the…
How Marketers Can Keep Brand Fans on Board – eMarketer
Published: November 13, 2010 // Author: David Moceri
Social media marketers who have successfully attracted fans of their brand to their Facebook or Twitter page have only just begun their real task: keeping those fans interested and engaged,…
The Role of Customer Product Reviews – eMarketer
Published: November 3, 2010 // Author: David Moceri
Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption…
Millennials Show Off Brand Relationships – eMarketer
Published: November 2, 2010 // Author: David Moceri
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As…
Multichannel Shopping Key for Holiday Season – eMarketer
Published: October 29, 2010 // Author: David Moceri
While most Americans have already started their holiday research and shopping activities�and about half have made purchases�more than three-quarters still have work to do, according to Oct via Multichannel Shopping…
BeatCancer Aiming to Set World Record for Most Social Mentions
Published: October 19, 2010 // Author: David Moceri
Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for “Most Widespread Social Networking Message.” The record was set last year with 209,771… Tags: About, Adsense, advertising, AdWords, Best Bookmarking, Building, Business, Company, Design, email, Engine, Find, Free, From, Good, Google, Increase, Internet, Link, Marketing, Money, more, Online, online marketing, Optimization, Page, PART, rank, Search, Secrets, SEO, Services, site, Sites, Social, Software, Standards, Tips, tool, Tools, Traffic, TUTORIAL using Video, webpage, Websites, youtube
Groupon’s Founder on How to Get Super Rich
Published: October 19, 2010 // Author: David Moceri
Groupon founder and CEO Andrew Mason revealed his six tips for creating a successful startup, or in his words, “polishing your turds and getting super rich,” at YCombinator’s Startup School… Tags: About, Adsense, advertising, AdWords, Best Bookmarking, Building, Business, Company, Design, email, Engine, Find, Free, From, Good, Google, Increase, Internet, Link, Marketing, Money, more, Online, online marketing, Optimization, Page, PART, rank, Search, Secrets, SEO, Services, site, Sites, Social, Software, Standards, Tips, tool, Tools, Traffic, TUTORIAL using Video, webpage, Websites, youtube
TV Ads Perform as Well as Made-for-Web Ads – eMarketer
Published: October 15, 2010 // Author: David Moceri
Do made-for-web ads perform better than repurposed TV ads? The answer is yes—and no. Dynamic Logic research released in September found that re-used TV spots resulted in higher brand awareness…