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Rapid Growth Ahead for Mobile Game Ad Spending – eMarketer

Published: January 10, 2011 // Author: David Moceri

Hit games offered free with ad support, and the rise of platforms like the iAd, are helping boost spending on mobile game advertisements around the world as mobile becomes a…

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Online Ad Spend Surpasses Newspapers – eMarketer

Published: December 22, 2010 // Author: David Moceri

2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.Total newspaper spending, including advertising in print and online editions, will via Online Ad…

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Could Brands Improve Their Outreach to Bloggers? – eMarketer

Published: November 18, 2010 // Author: David Moceri

Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression�and for brand and product recommendations. eMarketer estimates that 51% of US…

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Corporate Blogging Goes Mainstream – eMarketer

Published: October 20, 2010 // Author: David Moceri

Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential…

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BeatCancer Aiming to Set World Record for Most Social Mentions

Published: October 19, 2010 // Author: David Moceri

Livestrong is hoping to leverage social media for good and beat its own Guinness World Record for “Most Widespread Social Networking Message.” The record was set last year with 209,771…

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Groupon’s Founder on How to Get Super Rich

Published: October 19, 2010 // Author: David Moceri

Groupon founder and CEO Andrew Mason revealed his six tips for creating a successful startup, or in his words, “polishing your turds and getting super rich,” at YCombinator’s Startup School…

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Klout Now Measures Your Influence on Facebook

Published: October 15, 2010 // Author: David Moceri

Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook. Klout currently uses various…

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This Morning’s Top Stories in Social Media and Tech

Published: October 15, 2010 // Author: David Moceri

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes…

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How Much Are Social Media Shares Worth? [STUDY]

Published: October 15, 2010 // Author: David Moceri

Popular event ticketing site Eventbrite used its in-house social analytics tools to study the effects Facebook shares, tweets and other social sharing behaviors have on ticket purchases. Looking at data…

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Skype Gets Serious Facebook Integration

Published: October 15, 2010 // Author: David Moceri

Skype 5.0 for Windows has just been released with a slew of improvements and feature additions, most significant of which is the inclusion of a Facebook tab that allows users…

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