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What’s New In Social Media?

Published: September 17, 2013 // Author: David Moceri

It’s hard to keep up with all of the constantly changing industry of social media. There are so many sources to read and so little time! This article will help…

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5 Tips for Better Facebook Engagement

Published: June 4, 2013 // Author: David Moceri

Be Consistent: Post 5 times a week so you’re “top of mind” for your fans Time is Right: The best time to post will depend on the type of business…

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Executives Fail to Focus on Social Media Marketing Strategy – eMarketer

Published: July 21, 2011 // Author: David Moceri

Recognizing its importance is not enough to make social strategy a reality. Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least…

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Shoppers Willing to Connect With Retailers on Facebook – eMarketer

Published: July 12, 2011 // Author: David Moceri

Internet users follow retailers for more than just deals and discounts. Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream….

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Maintaining Engagement on Large Facebook Pages – eMarketer

Published: July 7, 2011 // Author: David Moceri

Boosting likes and comments a balancing act as fan base grows. March 2011 research from link-sharing solutions provider Visibli found that among Facebook pages with at least 100,000 “likes,” engagem…

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Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer

Published: June 21, 2011 // Author: David Moceri

Its great when Google has competition. We all win! Facebook becomes No. 3 ad-selling company in US. More than two-thirds of US online ad spending will go to just five…

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Facebook Success Beyond the Like – eMarketer

Published: May 20, 2011 // Author: David Moceri

Marketers must look beyond fan count to find real success. Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and…

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Optimizing Social Media Pages for Search – eMarketer

Published: May 3, 2011 // Author: David Moceri

Brands must ensure the content and conversations they create can be found. Successful social media marketers do a lot more than set up a profile. They invest real effort in…

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Is Mobile Video Viewing Taking Off? – eMarketer

Published: April 6, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Is Mobile Video Viewing…

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Mobile vs. Social: The Status of Marketing Integration – eMarketer

Published: March 30, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Mobile vs. Social: The…

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