Mobile Web Experience Frustrates Heaviest Users – eMarketer

Published: March 7, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Mobile Web Experience Frustrates…

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Mobile Payments Take Hold Around the World – eMarketer

Published: February 23, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Mobile Payments Take Hold…

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The Differences Between Mobile and Tablet Advertising – eMarketer

Published: February 16, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via The Differences Between Mobile…

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Best Practices for Mobile Retail Strategy – eMarketer

Published: February 8, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Best Practices for Mobile…

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Who Will Win the Android vs. iPhone Race? – eMarketer

Published: January 27, 2011 // Author: David Moceri

eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics. via Who Will Win the…

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B2B Possibilities for Mobile – eMarketer

Published: January 6, 2011 // Author: David Moceri

Senior-level executives have been reliant on mobile for years, giving them a lifeline to work while on the go or at home. But as smartphones become more entrenched into all…

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What Tablets Can Do for Marketers – eMarketer

Published: December 16, 2010 // Author: David Moceri

Less than a year ago, the tablet category essentially did not exist. Though many companies had experimented with tablet-like devices—and ereaders were already a proven entity—no one had created a gadget that people would actually pay for and use. Enter Apple’s iPad. eMarketer expects worldwide tablet sales to reach 81.3 million units in 2012, up from 15.7 million in 2010. The iPad, which essentially revitalized the category, will remain the market-share leader through the forecast period, with an expected 69% of the global market in 2012, down from 85% in 2010. Consumers in the US will be big drivers of tablet sales, accounting for 62% of all tablets sold in 2010.

Don’t Create an App for Apps’ Sake – eMarketer

Published: November 23, 2010 // Author: David Moceri

The trendiness of mobile apps has made them a popular tactic among some marketers who want the latest, coolest thing�even if it doesn’t always make sense for their brand. In…

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For College Students, Mobile Web Is the Norm – eMarketer

Published: November 9, 2010 // Author: David Moceri

For College Students, Mobile Web Is the Norm – eMarketer.

In Mobile Content World, Men Lead in Spending – eMarketer

Published: November 4, 2010 // Author: David Moceri

The model of the young male early adopter seems to have fallen by the wayside with the rise of digital phenomena like social media, but according to research from Adobe…

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