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Video-Optimized Press Releases – Always a Great Idea

Published: October 13, 2010 // Author: David Moceri

If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media enhanced press releases? Have you…

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3 Things Link Building has Taught Me about Life & Vice Versa

Published: October 13, 2010 // Author: David Moceri

Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a simple concept; get people to…

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The Future Of Search Engines If Paid Search Is Given More Importance Than Organic Search

Published: October 13, 2010 // Author: David Moceri

The search industry thrives because of the search engines, the searchers(Users) and the people who work behind the content of every form of web resource which gets ranked on the…

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Demand Media Case Study

Published: October 13, 2010 // Author: David Moceri

It seems that Demand Media and its recently filed IPO has re-ignited a lot of the discussion that was first set in motion after Wired’s Daniel Roth wrote a feature…

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The 3 Major Causes of Duplicate Listings in Local Search

Published: October 13, 2010 // Author: David Moceri

Over the past 2 months I would say somewhere in the neighborhood of 99.3% of the phone calls I have received involve companies who are seeing double-vision when it comes…

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Google TV – A Slap in the SEO Face

Published: October 13, 2010 // Author: David Moceri

Well this one has been a long time coming.  Thanks to the brilliant minds at Google, WebTV has been resurrected from the ashes, and transformed from surfing on the web…

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3 Requests for Twitter As It Gives Monetization Another Try

Published: October 7, 2010 // Author: David Moceri

Despite its huge user base, Twitter is having a difficult time nailing down how to monetize them. The site’s latest strategy was laid out by COO Dick Costolo during a…

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PR, News Releases, and Why They’re Marketing Tools

Published: October 7, 2010 // Author: David Moceri

Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch…

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How the Web Buyer is Changing the Way You Market

Published: October 7, 2010 // Author: David Moceri

In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even…

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Make Your Company a Player On the Social Web

Published: October 7, 2010 // Author: David Moceri

In a recent article on AdAge.com, several “players” on the social scene argued where media agencies would go in the future, how they would evolve. The result was a large…

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