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Facebook Vs Google: No Contest

Published: August 31, 2015 // Author: David Moceri

So the conversation in tech media of late is that Facebook is set to become a bigger cash cow than Google. Why? People spend more time on Facebook. Facebook has…

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Facebook Ads vs. Googe PPC (Pay Per Click)

Published: August 31, 2015 // Author: David Moceri

These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google…

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Email Marketing: Still Continues to Grow!!!

Published: August 31, 2015 // Author: David Moceri

Yup, you read right. Email marketing — you know, sending out those hundreds or thousands or millions of emails to prospective customers, leads or clients is STILL GROWING! ..sigh…sounds like…

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Easiest Way Of Creating Hyperlinks Through Article Advertising

Published: August 31, 2015 // Author: David Moceri

If you would like to obtain a dominant place in the popular search engines, you have to perform particular things to gain popularity. Each internet owners dream is to obtain…

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Does an In-House SEO Have a Fool for a Client?

Published: August 31, 2015 // Author: David Moceri

As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…

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Dell Shows Off Inspiron 15R Alloy Edition Laptop

Published: August 31, 2015 // Author: David Moceri

Dell has put up a product page for Dell Inspiron 15R Alloy Edition, a new 15.6-inch laptop with laser-etched waves on the body and a matching palmrest. The wavy, aluminum…

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Creating and Using an SEO Editorial Calendar

Published: August 31, 2015 // Author: David Moceri

I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from…

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Crafting an SEO Budget to Maximise ROI

Published: August 31, 2015 // Author: David Moceri

I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth…

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Content Strategy vs. Content Marketing vs. Inbound Marketing

Published: August 31, 2015 // Author: David Moceri

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent…

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Content Strategy and the Dying Art of Execution

Published: August 31, 2015 // Author: David Moceri

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision…

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