PR, News Releases, and Why They’re Marketing Tools

Published: October 7, 2010 // Author: David Moceri

Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch…

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How the Web Buyer is Changing the Way You Market

Published: October 7, 2010 // Author: David Moceri

In his book “Commonsense Direct and Digital Marketing,” acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even…

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Make Your Company a Player On the Social Web

Published: October 7, 2010 // Author: David Moceri

In a recent article on AdAge.com, several “players” on the social scene argued where media agencies would go in the future, how they would evolve. The result was a large…

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Finding The “Who” in Blog Marketing

Published: October 7, 2010 // Author: David Moceri

You may enjoy reading blogs from time to time and find that some simply stand out to you far more than others. You may even have a blog for your…

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Podcasts Yield High Return on Investment for Businesses

Published: October 7, 2010 // Author: David Moceri

A podcast is a lot like a Website. A podcast series (i.e. routine podcasts from podcaster or Internet radio podcast show like Radiospectives) is a lot like a blog. At…

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How To Monetize The Twitter/Facebook Bubble Before It Bursts

Published: October 7, 2010 // Author: David Moceri

Let’s try to answer some questions a lot of businesses have right now about social media marketing: How do we monetize Twitter and Facebook? Should we wait to build audience…

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You Have Invested in SEO and SEM – Now What?

Published: October 7, 2010 // Author: David Moceri

They was asking that we help them in the user-acquisition area. Focusing on the ever changing “keyword landscape” is a full-time job in itself, most often requiring expert skills. Depending…

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